NASCAR has reorganized its racing schedule, and that’s good news for the Chicagoland Speedway in Joliet. The racetrack now will be home to the first in a series of playoff races to determine the winner of the 2011 NASCAR Sprint Cup.
The Chicagoland Speedway aims to make the most of this fortunate turn of events in a new TV spot called “The Chase Starts Here.” As might be expected, the new commercial produced by Deep Alliance Marketing in Oak Brook in conjunction with NASCAR Media Group in Charlotte, N.C., sells the sizzle of NASCAR via various shots of cars in action on the track and in the pit as we hear souped-up voiceover ad copy talking about all the excitement of the chase for the championship. The commercial should be more than enough to get local NASCAR fanatics rushing to buy tickets for the Chicagoland Speedway race that kicks off the chase.
Though the race itself is months away, Chicagoland Speedway is launching the commercial now to coincide with the start of the annual NASCAR season.
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